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“A smile is the universal welcome.” – Max Eastman

Updated: May 29, 2023


Dentistry can give so much joy to their patients. To quote ~ Dr. T. P. Chia:

"Smiling makes people feel good and positive, conveying a sense of goodwill, rapport and trust.”


This quote can be reciprocated from a dental practice perspective. Dental practices should not have to "sell" their services.


Patients need to trust that your practice will be able to care about their physical well-being. They need to trust that their money is being spent wisely on their loved ones or themselves. In layman's terms, this means building relationships with your patients, showing genuineness and authenticity through social media, and ensuring this flows through to the practice when a patient attends.


Once the patient attends your practice, be honest, show empathy and compassion and be understanding of your patient's needs. This series of events is powerful. Matching your service to the patient's needs builds rapport, goodwill and trust. A patient who has had a positive experience is likely to accept your treatment recommendations. You are helping them solve a problem. Patient trust is everything and your practice's dependability is more important than ever.


This type of servicing in any dental or specialist dental practice will build goodwill. The win for your practice is a retained patient and one that refers to your practice.


To quote (Ben Jackson, The Future of Commerce)

“Without a doubt, there’s a new endgame in today’s digital economy. Consumers don’t just buy products and services anymore; they buy experiences. This demands a new approach to marketing, sales, and services; one that hinges on winning customer trust.”


Relationship building is important in dentistry. By being genuine, honest and understanding their needs, trust is automatically built and is paramount to any dental practice's success.


To learn more about how I can help your dental practice, visit my services.



This is a personal blog. Any views or opinions represented in this blog are personal and belong solely to the blog owner and do not represent those of people, institutions or organisations that the owner may or may not be associated with in a professional or personal capacity unless explicitly stated. Any views or opinions are not intended to malign any religion, ethnic group, club organisation, company, or individual.


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