Dental practitioners can avoid giving away free or discounted treatment by having a system in place for when and how to provide such services. This system can help practitioners to be more strategic about when and how they offer discounts or pro bono treatment, without sacrificing their own profitability.
Discounts and pro bono treatment can be a difficult balancing act for dental practitioners. On one hand, they want to help their patients by providing these services. On the other hand, they don't want to give up too much profit. How can practitioners strike the right balance?
There are a few things to consider when deciding to offer discounts or pro bono treatment. First, think about the type of patient you're dealing with. If it's a new patient, you may be more inclined to give a discount to get them in the door. If it is an established patient, you may be more comfortable providing pro bono treatment.
Second, consider the type of procedure you are performing. Discounts are typically given for preventive care, such as cleanings and x-rays. Pro bono treatment is often given for more complex procedures, such as fillings and crowns.
Third, think about your financial situation. If you are struggling to make ends meet, it may not be the best time to offer discounts or pro bono treatment. On the other hand, if the business is booming, you may be more comfortable giving away some services.
Fourth, consider the timing of the request. If a patient asks for a discount at the last minute, it may not be possible to give it to them. The same goes for pro bono treatment. It is often best to schedule these requests in advance so you can plan for them.
Deciding to offer discounts or pro bono treatment can be tough, but it is important to consider all factors before making a decision. By taking the time to think about the type of patient, the type of procedure, your financial situation, and the timing of the request, you can make the best decision for your practice.
Establishing a system for pro bono treatment for patients or discounted services for colleagues ensures that every team member knows how to correctly invoice for services, regardless of the situation. The recommendation is to get your team to prepare and present the price presentation to avoid the practitioner giving further discounts.
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